Consultancy Services

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Dr Amanda Zeffman - Head of Consultancy Services

Amanda is Head of Consultancy Services, a fast-growing service dedicated to generating both societal and economic impact from academic research by facilitating consultancy between University academics from across all disciplines within the University and external organisations.

The Consultancy Services team has supported almost 400 consultancy projects this past year of which many arose from Arts, Humanities or Social Science disciplines. In 2017-18, Amanda’s team saw a 63% increase in the number of new consultants with deals signed for 165 academics and 234 clients in that period.

Amanda periodically delivers training to technology transfer professionals for PraxisAuril, the Association of University Technology Managers (AUTM) and the European Association for Technology Transfer Professionals (ASTP), and is on the Board of Directors for ASTP as VP for Professional Development.

Amanda previously worked for the University of Nottingham’s School of Pharmacy, where she ran a newly created interdisciplinary Doctoral Training Centre. As Project Manager, she co-ordinated the PhD programme and brought together academics and industry to generate collaborative research projects in targeted therapeutics as well as running a government-funded project to develop researchers’ transferable skills. She has also worked for the Food Standards Agency in scientific policy and for Isis Research (now known as Synovate Healthcare) where she was responsible for planning, implementing and analysing large international studies on HIV therapy for the pharmaceutical industry.

Amanda has a PhD in HIV research from the MRC-Laboratory of Molecular Biology at the University of Cambridge.

Amanda joined Cambridge Enterprise as Consultancy Associate in January 2008 and became Head of Consultancy in February 2015.

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Helen Atkinson - Deputy Head of Consultancy Services

Helen is Deputy head of Consultancy Services, a fast-growing service dedicated to generating both societal and economic impact from academic research by facilitating consultancy between University academics from across all disciplines with the University and external organisations.

Helen oversees the work of the Consultancy Services team who support almost 400 consultancy projects per year. Helen and the team offer assistance to academics throughout the lifecycle of their consultancy projects including giving advice on pricing, negotiating contracts and managing the financial administration.

Before joining Cambridge Enterprise, Helen worked at the Wellcome Trust Sanger Institute as the Executive Assistant to the Director. Helen has extensive experience of the workings of the University of Cambridge and the interface between academics and industry as she spent ten years in the University’s Research Office in various roles, culminating in the post of Assistant Director, School of Clinical Medicine.

Helen has a BSc in Geography from the University of Cambridge.

Helen is a PraxisAuril Mentor and has contributed to PraxisAuril consultancy training courses.

Helen joined Cambridge Enterprise in August 2014.



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Lily Chan - Commercialisation Manager (Research Tools)

Lily is responsible for the identification, strategic management and commercialisation of unpatented technologies arising from University research.

Lily has completed a variety of deals and established relationships with key industry stakeholders to license out a wide range of technologies from reagents and materials through to software and copyright. Since taking over the management of the Research Tools portfolio, she has continued to expand the number of offerings, making more technologies accessible to the wider scientific community. This in turn is resulting in increased growth and societal impact.

Lily is a member of the ASTP Software Special Interest Group which looks at knowledge sharing around the commercialisation of research based on software and data.

Prior to joining Cambridge Enterprise, Lily obtained her MChem in Medicinal and Biological Chemistry at the University of Edinburgh, followed by a PhD at the Department of Chemistry in Cambridge. She specialised in the development of novel organic chemistry methodologies and their applications in chemical biology. Lily also has industrial experience in the pharma/biotech sector as a synthetic chemist working in drug discovery at Pfizer and library synthesis at BioFocus.

Lily joined Cambridge Enterprise in October 2015 as a Commercialisation Associate. She took over management of the Research Tools portfolio in 2017.


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Peri Cihan - Commercialisation Manager

As the Commercialisation Manager for Consultancy Services, Peri supports University staff to share their expertise and generate impact by providing consultancy services to external clients (commercial, government, etc.). This includes giving advice on pricing, risk assessment, negotiating contracts and managing the financial administration.

Peri has led the development of Cambridge Enterprise’s successful Consultancy 101 Workshop which she continues to deliver and which is now also available as an online course.

Peri also plays a key role in our International Outreach Programme both as a contract manager and by delivering presentations on consultancy. She regularly gives presentations internally at the University and delivers bespoke training workshops externally, including at Praxis’ Consultancy Training course.

Peri joined the consultancy team back in 2012 as maternity cover for the Team Administrator. She then took up an Associate position in 2013 before being promoted to Manager in 2016.

Peri is currently on maternity leave.

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Kirsty Latto - Commercialisation Associate

Kirsty is a Commercialisation Associate helping to facilitate consultancy projects with University staff who share their knowledge and expertise with external (commercial, government, etc.) clients for the benefit of society.

Kirsty joined Consultancy Services from the Business Support Team within Cambridge Enterprise.

Prior to joining Cambridge Enterprise, Kirsty worked in the legal team of Dr. Martens, mainly specialising in Trade Mark matters. She has previously worked in private practice Burberry and has interned at New Era Caps and Trading Standards.

Kirsty read Law at University and has completed the Intellectual Property Post Graduate Certificate, which has foundation level examinations for qualification as a patent attorney and trade mark attorney in the UK (IPReg/CIPA/CITMA).

Kirsty joined Cambridge Enterprise in 2017.  



Ciaran O’Herlihy - Commercialisation Associate (Consultancy)

Ciaran is a Commercialisation Associate helping to facilitate consultancy projects with University staff who share their knowledge and expertise with external (commercial, government, etc) clients for the benefit of society.

Prior to joining Cambridge Enterprise, Ciaran spent 18 months working at EDF Energy as a Commercial Graduate on their Commercial Graduate Scheme. While in this role, he worked in a variety of business units including Legal, Sales and Marketing, and Customer Operations.

Ciaran read Law at University, graduating with an LLB in 2018.

Ciaran joined Cambridge Enterprise in April 2020.

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Dr Julio Rios de la Rosa - Commercialisation Associate (Research Tools & Consultancy)

Julio deals with the identification, management and commercialisation of fast-moving (non-patented) technologies arising from academic research. He also helps to facilitate consultancy projects with academic staff who share their expertise with external clients for societal benefit.

Before joining Cambridge Enterprise he worked for Bioncotech Therapeutics, a VC-funded immune-oncology company with offices in Spain. Prior to this, he was based in the UK as an industry-sponsored postdoc in novel delivery technologies at NoWCADD (a collaboration between AstraZeneca and the University of Manchester), having also gained experience of Technology Transfer during his PhD at the University of Manchester as a UMIP Fellow.

Julio holds a BSc/MSc in Biotechnology from the Pablo de Olavide University, Spain, and a PhD in Nanoscience (Pharmacy) from the University of Manchester as part of the North West Nanoscience Doctoral Training Centre. He is currently an Honorary Research Fellow of the Faculty of Biology, Medicine and Health at the University of Manchester. He has authored and co-authored 7 academic papers so far, and has contributed to IP consolidation within both industry and academic environments.

Julio joined Cambridge Enterprise in July 2019.

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Leila Guichard - Commercialisation Associate

Leila has 12 years of experience in varied roles providing high-level business support, primarily within the banking industry. Before joining Cambridge Enterprise, Leila was Business Support Manager/Executive Assistant to the Head of Banking at Private Bank, Coutts, in the City of London. Prior to this, she provided PA and Administrative support to a Senior Commercial Banker and looked after a portfolio of high net worth commercial clients within the media industry.

Leila joined Cambridge Enterprise in 2018, job-sharing the role of PA to the Technology Transfer team and recently completed a secondment in the Marketing & Communications Team as a Coordinator before joining Consultancy Services.

Leila is currently providing maternity cover.

Leila Guichard
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Dr Emma Salgård Cunha - Arts, Humanities, and Social Sciences Project Lead

Emma is Arts, Humanities, and Social Sciences Project Lead.

Her role is to develop and enhance Cambridge Enterprise’s support for academics, researchers and students in the Arts, Humanities and Social Sciences, with the aim of enabling creative engagements between Cambridge researchers and beneficiaries in business, government and policy, the voluntary and community sector, and wider society.

Prior to joining Cambridge Enterprise, Emma was College Lecturer in Theology at Keble College, Oxford and Lecturer in English at Middlebury College’s Oxford Humanities Programme. She also worked in outreach, public engagement and student recruitment at Cambridge’s Faculty of Divinity.

Emma holds a PhD from the Faculty of English, University of Cambridge. Her monograph, a study of eighteenth-century religious and literary culture, appeared in 2017. She is Executive Secretary of the British Society of Eighteenth-Century Studies.

Emma joined Cambridge Enterprise in December 2018.

Emma Salgard Cunha
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Helena Did-Dell - PA and Administrator to Consultancy Services

Helena provides high level administrative support to the Consultancy Team and is PA to Amanda Zeffman, Head of Consultancy Services.

Helena’s duties include the following: being the first point of contact for enquiries; keeping accurate records and documents on the CRM system; producing management data; regular liaison with the finance team; and arranging travel and meetings. Helena is also an active member of the Professional Assistants Team, providing personal, efficient and confidential support to Cambridge Enterprise as a whole.

Helena has had extensive involvement with the development and implementation of the new CRM system. She has used her understanding of the company and its processes to ensure the system reflects the requirements of the team and continues to provide support with the project throughout its next phases.

Before joining Cambridge Enterprise, Helena worked for Volac International Limited for three years as Office Administrator. While at Volac, Helena offered admin support to a wide variety of staff within Head Office, including direct assistance to the Human Nutrition Director, and to staff in other locations in the UK and Europe. Prior to this, Helena was Supervisor at Zoom Answer Call, a telephone answering service based in Cambridge. At Zoom, Helena managed the telephone operators to ensure the highest level of customer service was provided to the clients.

Helena joined Cambridge Enterprise in January 2017.   

Helena is currently on maternity leave.

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Image: University shield, courtesy the University of Cambridge.