Welcome to Creative Cambridge Annual Conference 2023

We are delighted that you have been able to join us at Storey’s Field for our annual conference exploring collaboration and innovation between university research and the creative and cultural industries. Today will include inspirational panels, demos, pitches and of course conversation designed to spark new ideas and foster new relationships across Cambridge’s creative communities.

Our themes for this year are Creative Intelligence: Technology and CreativityCreativity by Design: Inclusive, Sustainable Futures, and Creative Cambridge.

We’re joined by a wonderful mix of academic researchers, innovators, artists and creatives, students, local businesses, cultural institutions, and representatives from the funders and networks who support the creative economy in Cambridge.

Timings:

  • 10:00 – Registration
  • 10.30 – Welcome
  • 10.40 – Panel One: Creative Intelligence: Technology and Creativity
  • 11.45 – Coffee Break
  • 12:15 – Collaboration Pitches
  • 13:00 – Lunch
  • 14:00 – Panel Two: Creativity by Design: Inclusive, Sustainable Futures
  • 15:00 – Coffee Break
  • 15:30 – Panel Three: Creative Cambridge
  • 16:30 – Closing Remarks and Drinks Reception
  • 18:00 – Close

10:30 – Introduction

The conference will start with an introduction from Dr Emma Salgård Cunha, Commercialisation Manager for Arts, Humanities and Social Sciences at Cambridge Enterprise.

In her role, Emma develops and enhances Cambridge Enterprise’s support for academics, researchers and students in the Arts, Humanities and Social Sciences. In 2019, she founded the inaugural Creative Cambridge Conference to spark constructive conversations between Cambridge researchers and industry experts in the creative sector.

Welcome

Tabitha Goldstaub MBE will welcome Cambridge’s creative community to Creative Cambridge Annual Conference 2023. 

Tabitha is the co founder of CogX, a festival and online platform. Alongside CogX, Tabitha is the chair of the UK government’s AI Council and a member of the DCMS Digitial Economy Council and on the TechUK board. A serial entrepreneur, Tabitha was the co-founder of video distribution company Rightster (IPO 2011.)

Tabitha is the author of How To Talk To Robots – A Girlsguide to a World Dominated by AI. She’s also an advisor to Tortoise Media, The Stack, TeensInAI, Raspberry Pi, CarbonRe, Monumo, Cambridge Innovation Capital and The Alan Turing Institute.

10:40 – Panel 1: Creative Intelligence: Technology and Creativity

This session brings together speakers interested in the interplay of technology and creativity. Panel chair, Rachel Drury, will be joined by Dr Leonardo Impett, Szczepan Orlowski, & Nurbanu Asena to discuss what kinds of creativity, creative intelligence or practices can be enabled through technologies.

They’ll discuss how technologies from diverse fields such as screen technologies, virtual reality, artificial intelligence and robotics, can enhance artistic expression and where it might stifle or run counter to such creativity. How can we ensure a space for creativity and for creatives in technology design and deployment, and to what end?

Our Panel

Rachel Drury (Chair) - Executive Director & Co-Founder, Collusion

Rachel is a creative producer, fundraiser and strategist. She co-founded Collusion in 2014 after a sabbatical period spent at the University of Cambridge Computer Laboratory exploring what she considered to be a latent opportunity for the Cambridge area to become a leader in interdisciplinary art and tech practice.

Collusion creates and produces new public artworks – their own and other artists’ projects, that explore the creative use of technologies and the impact of emerging technology on society. Their activities support artists’ talent development and place-making to deliver dynamic, imaginative new experiences for the public.

Prior to establishing Collusion, Rachel was a Senior Manager for Arts Council England working to support growth in the arts sector and contributing to strategic place-making initiatives with non-arts partners. Rachel has a MA in Arts Management and a BA in European Philosophy & Literature.

Dr Leonardo Impett - Assistant Professor in Digital Humanities, Cambridge University

Dr Leonardo Impett is a University Assistant Professor in Digital Humanities and convenor of the MPhil in Digital Humanities. Leonardo has a background in information engineering and machine learning, having worked or studied at the Cambridge Machine Learning Lab, the Cambridge Computer Lab’s Rainbow Group, and Microsoft Research Cairo.

Szczepan Orlowski - Software & Business Developer, Animorph Co-op

A co-founder and member of Animorph Co-op where he distills problem spaces into tangible software and coordinates the development process. His background is in social communication, scriptwriting and software development, with degrees from the University of Warsaw, Royal Academy of Dramatic Art, Birkbeck, and Queen Mary’s School of Electrical and Electronic Engineering.

Nurbanu Asena - Multi-disciplinary Artist

Nurbanu Asena is an illustrator and animation artist, whose creative expertise spans across editorial, commercial, and independent film projects, and lately, new media. She earned a BFA in Design & Technology from the Parsons School of Design in NY (2009) and an MA in Documentary Filmmaking from The Goldsmiths University of London (2016) as a Chevening Scholar.

Nurbanu’s portfolio has several award-winning short animated films such as ‘Invisible Walls’ (2016), ‘Meeting’ (2020), and ‘One Random Day in Istanbul’ (2010). Her works usually explore themes relating to psychology, sociology, children, and women, as she questions life, nature, the impact of culture on humans, and the effect of our environment.

In 2020, Nurbanu was selected as an AR resident artist for ADOBE Aero, where she spent three months working on her AR projects, and she has since broadened her storytelling approach to encompass interactive media. She is currently a studio artist at Wysing Arts Centre, Cambridge UK.

12:15 – Collaboration Pitches

Creative Cambridge is attended by a wonderful mix of academic researchers, innovators, artists and creatives, students, local businesses, cultural institutions, and representatives from the funders and networks who support the creative economy in Cambridge. This session provides all attendees with the opportunity to hear about and potentially be involved with developing ideas from Cambridge’s Creative Community.

14:00 – Panel 2: Creativity by Design: Inclusive, Sustainable Future

Panel two explores how creatives play a role in ensuring sustainable and equitable cultures and places. Panel chair, Dr Allègre Hadida, will be joined by Savannah Willits, Akua Obeng-Frimpong and Nicole Bosky to discuss the innovative and inclusive design approaches we can turn to in order to embed sustainability whilst also enabling people to flourish.

 

Our Panel

Dr Allègre Hadida (Chair) - Associate Professor of Strategy at the University of Cambridge Judge Business School (CJBS)

Dr Allègre L. Hadida FRSA is Associate Professor of Strategy at the University of Cambridge Judge Business School (CJBS), a Fellow and Director of Studies at Magdalene College, and a member of the Centre for Film and Screen and the Centre for Heritage Research, University of Cambridge. Her research focuses on strategy in creative, arts and media organizations; improvisation and creativity in business; and temporary organizations.

Allègre has won numerous awards, including the 2011 Best Paper Prize at AIMAC (International Association for Arts and Cultural Management), the 2022 Mallen Award for Published Scholarly Contributions to Motion Picture Industry Studies, three CJBS Faculty Teaching Prizes, four Cambridge MBA Professor of the Year Awards, and the 2018 University of Cambridge Pilkington Prize for Excellence in Teaching. Her scholarly work is published in the Harvard Business Review and in international peer-reviewed journals, including Organizational Behaviour and Human Decision Processes and the Journal of Marketing.

Savannah Willits - Team Lead at PLP Labs

Savannah Willits is the Team Lead of PLP Labs, a design research collaborative operating at the intersection of people, planet, and technology. She collaborates with internationally leading experts to serve the wider studio’s architectural and urban work, as well as external clients with bespoke research; by operating outside the confines of traditional architecture. She earned a MSc in Regional and Urban Planning Studies from The London School of Economics in 2022.

Nicole Bosky - Founder at Primal Gathering

Nicole Bosky is a regenerative culture designer, community builder, and seasoned event producer. In the last decade, she has organised 150+ events on four continents focused on creating and fostering cultures of belonging as a force for implementing meaningful and actionable change for the benefit of society.

Previous projects include a global hackathon, in nine countries with the United Nations that incepted 90 startups around the Global SDGs and Primal Gathering, a B2C and B2B culture design consultancy that regenerates people, organisations and the environment simultaneously in both Portugal and UK that annually plants 1.5-2,000 trees a year. Nicole’s passions lie in re-inventing the future of community, sustainability, and mental health while living a lifelong mission to support a regenerative shift in culture that is resilient, rebalanced, inclusive and co-operative in, with and to nature.

Akua Obeng-Frimpong - Senior Arts Development Officer at Cambridge City Council

In her role as Senior Arts Development Officer at Cambridge City Council, Akua has worked with representatives from across the creative communities in Cambridge. Akua is motivated by her interest in creative practice and product and its use to engage audiences in meaningful experiences and stories.

15:30 – Panel 3: Creative Cambridge

Our third panel is an interactive discussion focussed on how Cambridge’s diverse creative community provides support and inspiration for innovative projects, and to imagine a collaborative future.

Our Panel

Dr Emma Salgård Cunha (Chair) - Commercialisation Manager (AHSS) at Cambridge Enterprise

Her role is to develop and enhance Cambridge Enterprise’s support for academics, researchers and students in the Arts, Humanities and Social Sciences, with the aim of enabling creative engagements between Cambridge researchers and beneficiaries in business, government and policy, the voluntary and community sector, and wider society.

Prior to joining Cambridge Enterprise, Emma was College Lecturer in Theology at Keble College, Oxford and Lecturer in English at Middlebury College’s Oxford Humanities Programme. She also worked in outreach, public engagement and student recruitment at Cambridge’s Faculty of Divinity.

Emma holds a PhD from the Faculty of English, University of Cambridge. Her monograph, a study of eighteenth-century religious and literary culture, appeared in 2017. She is Executive Secretary of the British Society of Eighteenth-Century Studies.

Chris Doran - Director of Studies & Governing Body Fellow at University of Cambridge

Chris has been active in the start-up scene for over 15 years. In 2005 he founded Geomerics during his time as an RSE Enterprise Fellow and moved into the CEO role at the end of his fellowship. Geomerics’ technology has since been used in 100s of games, including FIFA, Star Wars Battlefront and Overwatch. Geomerics was acquired by Arm in 2013, where Chris served as a Research Director and Entrepreneur in Residence.

Chris is a regular mentor to academics looking to develop their technology beyond academia and has helped many of them start out on their journey. In 2019 he took on the role of Entrepreneur in Residence for Physical Sciences at Cambridge Enterprise, responsible for commercialising technology developed in Cambridge University.

He currently acts as an advisor to start-ups, and is currently a Director of Monumo, Fovotec and Healthera. Chris is also a Director of Studies in Physics for Sidney Sussex College and prior to founding Geomerics he held numerous research posts, including an EPSRC Advanced Fellowship. He is the author of many research papers and a book on Geometric Algebra.

Suhair Khan - Founder of Open-Ended Design

Suhair is the founder of open-ended design, a platform and incubator for impact-driven work at the intersection of future-facing technology, design, and culture. In over a decade at Google, based on multiple continents, Suhair led global initiatives which merged cutting edge technology with arts, design and culture, and environmental sustainability.

She is on the advisory boards / trustee for the Design Museum, the British Library, London Design Biennale, the Dezeen Awards, and chair of the board of trustees of dance choreographer, Studio Wayne McGregor. A graduate of Cornell and Harvard University, she is a visiting lecturer at Central Saint Martins College of Art & Design.

Jeremy Cooke - CEO at Gameware Europe

Jeremy Cooke has been employed at Board level in global games businesses for 30 + years, latterly as CEO/Studio Head/International Sales Director. Jeremy’s games industry knowledge is diverse and his contact list extensive. He has set up effective European distribution for Activision, negotiated and secured countless distribution and publishing deals, secured a plethora of grants and raised millions in equity funding for a number of small – mid-size computer game development, publishing and distribution businesses.