Creative Cambridge Annual Conference 2022

Thursday 26th May, Storey’s Field Centre, 10.00am-5.30pm

 

We were delighted to be able to host an in person event for the return of our annual conference exploring collaboration and innovation between university research and the creative and cultural industries.

This free, annual, event is open to anyone interested in developing new collaborations in the creative, cultural and heritage industries in Cambridgeshire or further afield. We aim to have a wonderful mix of academic researchers, innovators, artists and creatives, students, local businesses, cultural institutions, and representatives from the funders and networks who support the creative economy in Cambridge.

Our themes this year were Content, Collections and Community, Creative Impact, and Creative Innovation.

The day was full of great speakers, inspirational panels, demos, pitches and of course conversation designed to spark new ideas and foster new relationships across Cambridge’s creative communities.

10:40 – Panel 1: Content, Collections and Community

Cambridge’s extensive museum and gallery collections, along with the unique heritage of our city’s people and places, provide resources, expertise, content and infrastructure to support communities both within Cambridge and well beyond, in the physical and the digital realms.

In this panel we hear about innovative projects to enable new discoveries, foster creative approaches, provide fresh perspectives, and build community around Cambridge’s cultural collections.

Our Panel

Sue Keogh (Chair) - Sookio

Sue Keogh is a recognised specialist in digital content. She founded Cambridge digital marketing agency Sookio in 2008, after a decade producing content for BBC Radio 2, Yahoo, Aol, Magic FM and ITV.com.

A Fellow of the RSA and a Sage Business Expert, Sue is a judge at the National Business Women’s Awards and hosts the Sookio School courses in digital marketing.

 

Sue Keogh

Diarmuid Hester - University of Cambridge

Dr Diarmuid Hester is a writer, academic, and performer. He has held research positions at some of the world’s most prestigious institutions including Cambridge University, the University of Oxford, New York University, the Library of Congress, and the British Library. He is a BBC New Generation Thinker and regularly contributes to BBC Radio 3. His new book is Nothing Ever Just Disappears: A New History of Queer Culture Through Its Spaces, published by Allen Lane/Penguin in 2023.

Diarmuid is the co-founder of Club Urania, a monthly performance and music night in Cambridge for LGBTQ+ people and allies, developed in partnership with Cambridge Junction, Wysing Arts Centre, and Cambridge community activists. He also runs Prick Up Your Ears, a Cambridge Enterprise-supported project that creates immersive audio content based on in-depth cultural history.

Diarmuid Hester

Elifgül Doğan - University of Cambridge

Elifgül is a third year PhD candidate and a Cambridge Trust Scholar at the Department of Archaeology in Cambridge. She obtained her BA and MA degrees in İstanbul, specialising in Heritage Management and Museum Studies. Her research interests involve the management of human remains collections in museums, socio-politics of the past, and conflict studies.

Besides her academic work, Elifgül volunteers at the Duckworth Laboratory and works as a PhD representative for various equality, diversity and decolonisation committees in different academic organisations.

Elifgul Dogan

Tanvi Rao - University of Cambridge

Tanvi Rao is a PhD student in the Department of Radiology supported by the Gates Cambridge scholarship. Her research is focused on identifying biomarkers for liver cancer by developing models integrating different types of data with medical imaging. Through her work, she is interested in exploring ways that digital innovation can improve access, prevention and precision in healthcare. Prior to Cambridge, Tanvi completed an undergraduate degree in Biomedical Engineering and worked as a management consultant

Tanvi Rao

Andrés Gvirtz

Andrés is a Psychology PhD Candidate at the University of Cambridge, and a former Visiting Fellow at Harvard Business School. His research aims to advance our understanding of human behaviour through a big data approach that combines psychological characteristics with geographic information. Andrés’ work on COVID-19 has been featured by newspapers such as Forbes and Newsweek, and his methodological paper has been used by the United States Congress for their research analyses.

 

Besides his academic work, Andrés is an active member of the graduate community, organising writing groups with over 500 participants, and professional development workshops with speakers from Instagram, Snapchat and non-profits alike.

Andres Gvirtz

Edye Hoffmann - Dementia Compass Ltd

Edye is the founder of Dementia Compass Ltd, a social venture that has helped people navigate dementia differently for over a decade. Leaning into her background in community organisation, social anthropology and dementia practice, Edye has led the Portals to the World collaboration with the Cambridge University Museums since 2011.

The Portals to the World programme supports evidence-informed adult learning and works to improve social inclusion and quality of life measures for both individuals with a cognitive impairment and their care partners. The programme uses the museums’ collections, subject specialists, active research efforts and outreach expertise to create dynamic learning environments.

Edye Hoffmann

12:00 – Panel 2: Creative Impact

How should we share insight between researchers and practitioners when developing innovative strategies for impact in the creative and cultural industries? Three great case studies showcasing deep, embedded and actionable expertise which can inspire and enable real impacts for creative industries organisations and their communities.

Our Panel

Tyler Shores (Chair) - University of Cambridge

Tyler Shores is the manager of the University of Cambridge ThinkLab program. His research focuses on social media and digital habits, and prior to Cambridge he has worked at Google and Stanford University.

 

Tyler Shores

Jo Byrne - Historic England

Dr Jo Byrne is the Research and Academic Partnerships Manager for Historic England.  Historic England is the government’s statutory adviser on the historic environment, an Independent Research Organisation and Public Sector Research Establishment.

Jo’s role involves developing research collaborations, supporting research funding bids and co-ordinating Historic England’s AHRC funded Collaborative Doctoral Partnership.

Jo has a combined background in historic environment practice, research and research management.  Her own interests include oral history, fisheries heritage and port-city cultures.

Jo Byrne

Ben Davenport - Cambridge Heritage Research

Ben Davenport is the Centre Coordinator of the Cambridge Heritage Research. On completing a BA and MA in Archaeology at Cardiff University in 2005, he worked for a number of years as an Archaeologist in the UK and abroad.

In his current role as Centre Coordinator he works to promote cross-disciplinary and cross-sector research collaboration and support heritage projects and events at the University of Cambridge.

Ben Davenport

Emma Reay - University of Falmouth

Dr. Emma Reay is a videogame researcher and a lecturer in Game Design, Critical Game Studies, and New Media and Communication. Her work is located at the intersection of games studies, childhood studies, and education research.

She is interested is moving beyond questions of whether videogames are ‘good’ or ‘bad’ for child-players and towards questions of how videogames produce childhood as a social identity and an ideological symbol.

Emma Raey

Dacia Viejo Rose - University of Cambridge

Dacia Viejo Rose is associate professor in heritage and the politics of the past, Department of Archaeology at the University of Cambridge, and director of the Cambridge Heritage Research Centre.

She first became interested in the role of heritage in conflicts and peacebuilding while working briefly at UNESCO and observing the organization’s projects in Bosnia and Herzegovina.

Her books include Reconstructing Spain: Cultural Heritage and Memory after Civil War (Sussex Academic Press, 2013) and the coedited volumes War and Cultural Heritage (with Marie Louise Stig Sørensen; Cambridge University Press, 2015) and Memorials in the Aftermath of War (with Marie Louise Stig Sørensen and Paola Filippucci; Palgrave 2019).

Dacia Viejo Rose

Rachel Hooper - Marvellous Micromuseums

Alongside her career, Rachel has experience as a volunteer and presenter in a variety of heritage and cultural organisations. Currently she is a regular presenter for the Imperial War Museum at Duxford.

She was a member of the first cohort on the new MPhil in Heritage Studies at Cambridge and worked with micromuseums of local history throughout the course. She wrote her dissertation on the potential that micromuseums have to deliver impactful stories to the public, through interpretive signage, because of their unusually strong ability to connect their objects to specific past people.

From this research she joined with a colleague on the MPhil programme and started up Marvellous Micromuseums. Together, they aim to deliver new and exciting interpretation projects to micromuseums, while also supporting them to improve their business resilience and helping to embed them more strongly as an asset in their local community.

When not working with marvellous micromuseums, Rachel is the Director of Services and Communications at Lincoln’s Inn. Here she has introduced a range of initiatives, including staff-led public tours, open days, QR codes, oral histories, and history videos, to open up the heritage of the Inn to the wider public

Rachel Hooper

12:50 – Stand Up Pitches: First Session

14:15 – Panel 3: Creative Innovation

We hear from innovators bringing entrepreneurial approaches and new technologies to bear in creative fields from gaming to fashion.

Our Panel

Chris Doran (Chair) - Cambridge Enterprise

Chris has been active in the start-up scene for over 15 years. In 2005 he founded Geomerics during his time as an RSE Enterprise Fellow and moved into the CEO role at the end of his fellowship. Geomerics’ technology has since been used in 100s of games, including FIFA, Star Wars Battlefront and Overwatch. Geomerics was acquired by Arm in 2013, where Chris served as a Research Director and Entrepreneur in Residence.

Chris is a regular mentor to academics looking to develop their technology beyond academia and has helped many of them start out on their journey. In 2019 he took on the role of Entrepreneur in Residence for Physical Sciences at Cambridge Enterprise, responsible for commercialising technology developed in Cambridge University. He is currently a Director of 4 start-ups in the fields of technology and computer graphics.

Chris is also a Director of Studies in Physics for Sidney Sussex College and prior to founding Geomerics he held numerous research posts, including an EPSRC Advanced Fellowship. He is the author of many research papers and a book on Geometric Algebra

Chris Doran

Karishma Gupta - Satatland Circular Fashion

Karishma is a fashion technologist and over the last decade, she has worked in apparel manufacturing in India, Bangladesh, and Middle East and retail in the UK. It’s during this time that she noticed how clothing is over-produced and under-consumed with a devastating impact on the environment. From this experience, she went on to found closed-loop fashion tech brand Satatland circular fashion.

Karishma hold a MA in Fashion Entrepreneurship and Innovations from London College of Fashion and a Bachelors of Fashion Technology from NIFT India.

Karishma Gupta

Dave Neale - Independent game designer

Dave Neale is a tabletop game designer whose games include Sherlock Holmes Consulting Detective and the award-winning Echoes series of audio mystery games. Prior to becoming a full-time designer, he was an academic in play and psychology, and has given research briefings to the LEGO Foundation, the UK Houses of Parliament, and the United States Military.

Prior to becoming a full-time designer, he was an academic in play and psychology, and has given research briefings to the LEGO Foundation, the UK Houses of Parliament, and the United States Military. He remains an Affiliate of the Centre for Research on Play in Education, Development and Learning (PEDAL) at the University of Cambridge, where he teaches the psychology of play.

Dave Neale

Jim Downing - Metail

An engineer by training, Jim worked in a number of software and technology roles before joining Metail, a startup using 3D tech and computer vision to show people how clothes would look on themselves or on a model’s body. Having spent most of his time at Metail as CTO, he moved across to CEO in 2019.

Jim Downing

Robert Pepperell - Fovotec

Robert Pepperell is an artist, professor at Cardiff Metropolitan University and Director of Research at Fovotec, a UK-based start-up that has developed a new form of 3D graphics based on the structure of human vision.

Robert works across art and science and has published over 150 academic articles and books in a variety of disciplinary fields and has jointly authored 13 granted patents. He has also exhibited widely.

Robert Pepperell

15:30 – Stand Up Pitches: Second Session

Drinks reception is sponsored by cofinitive.

cofinitive is a multi-award-winning hybrid PR and communications company – in name and in deed. We are collaborative, working with or as your PR and communications team. We are definitive in our approach, and we are transformative in the results we deliver.

We are made up of a team of individuals who are passionate about creating impact for our clients. We have decades of experience in business – with startups, the charity sector, the corporate world and media – all organisations that we now serve.

We work with clients locally, nationally and globally, specialising in strategy, marketing communication, PR, branding & engagement.

Contact: 

Emma Stewart – emma.stewart@cofinitive.com

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