University start-up Jukedeck, founded by Faculty of Music graduate Ed Rex, beat Easysize and Naturalcycles to win the top prize at the Le Web startup competition this week. Each year LeWeb hosts a conference for digital innovation where start-ups, tech companies, brands and leading media converge to explore the hottest trends and define the future of internet-driven business.
The competiton, which looked at the merits of 21 companies, was judged by a panel featuring some big names in technology: French Ministry of state for digital affairs Axelle LeMaire; ISAI’s Pierre Kosciusko-Morizet; Meetic & Jaïna Capital’s Marc Simoncini; vente-privee.com’s Jacques-Antoine Granjon; Iliad Group’s Xavier Niel; August Capital’s David Hornik; Founders Forum’s Brent Hoberman; and investor and entrepreneur Yossi Vardi.
Jukedeck founders Ed Rex, a Faculty of Music graduate, and Patrick Stobbs, made their pitch with the help of a rap, which was set to music created on the spot by Jukedeck’s generative software. Watch it here.
Asked by LeMaire to explain the future of art, Rex said Jukedeck is simply “trying to make a problem easier,” and that the startup “ultimately wants to be partnering with musicians,” not replacing them with machines.
Jukedeck’s software uses algorithms to write songs in real-time and is able to adapt to a changing environment, perfect, for example, for videogame soundtracks. Because the music is original and is created by the user, it does not suffer from copyright restrictions.
Jukedeck has raised £500k in seed funding to continue development of its software in a joint investement between Cambridge Enterprise, the commercialisation arm of the University of Cambridge and Cambridge Innovation Capital, an investor in high-growth technology companies in the Cambridge Cluster.
Image: Patrick Stobbs and Ed RexTags: algorithms, Competition, Ed Rex, JukeDeck, leWeb, music, music production, rap