Engineered for performance

Engineered for performance – whether you’re skiing, running or biking in extreme conditions, Dr Danny Longman’s research is focused on understanding the nature of physical performance.

With the help of Cambridge Enterprise’s Consultancy Services, the University biological anthropologist is working with outdoor apparel giant Helly Hansen to develop the next generation of performance clothing technology.

This partnership aims to create innovative design through an enhanced understanding of the interaction between physiology and technology. It’s hoped that the products developed will both improve the experience of users and provide the necessary high-tech insulation, ventilation and performance that athletes and outdoor professionals, such as ski patrollers or sailors working in demanding environments, need.

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