Cambridge Enterprise film shortlisted for leading corporate film award

Kasia Ladds

by Kasia Ladds

Our #nextgreatidea film, launched in November 2015 to showcase some of the world-changing ideas we have supported in the journey to market, has been nominated in the 'Brand Communication' category at the EVCOM Screen Awards 2016.

The EVCOM Screen Awards, formerly the IVCA Awards, are the most prestigious awards in corporate film and visual communications. EVCOM, the Event and Visual Communication Association, are the official voice of the live event and visual communication industry in the UK, comprised of a wide variety of leading professionals, agencies, freelancers, production companies and suppliers.

The film captures a bespoke ‘Rube Goldberg’ machine in action, named after the American cartoonist who illustrated deliberately complex inventions that were designed to perform a simple task. Using a custom-built chain reaction device, the film takes viewers beyond the licences, patents and investment that are central to Cambridge Enterprise by illustrating the impact of commercialising University research. If you’ve not yet seen it, you’re missing out: watch it here.

Contra Agency, the video production company who created the film, have won EVCOM awards before but never in this category. Contra Director David Hayes, who had the challenging task of directing the film, said, “We felt a Rube Goldberg machine would be the perfect approach for Cambridge Enterprise and we couldn’t be happier with the end result. The competition recognises work of a very high standard so we’re excited to have been shortlisted.”

The ceremony takes place on Thursday 28 April at Lindley Hall, Westminster. We’ll be keeping our fingers crossed.

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