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Our film is a distinctive take on innovation that showcases some of the world-changing ideas we have supported in the journey to market – from a drug with the potential to save millions of lives to a flower seed mix that helps bees.
Using a custom-built chain reaction device, the film takes viewers beyond the licences, patents and investment that are central to what we do, by illustrating the impact of commercialising University research.
Our film is a take on the classic ‘Rube Goldberg’ machine, which was named after the American inventor and cartoonist. His illustrations depicted deliberately complex inventions performing simple tasks, usually as a chain reaction.
Using models, pyrotechnics and one very patient University Professor, our video illustrates some of the work the company has supported commercially: the anti-thrombin drug ichorcumab, which has the potential to save millions of lives, a revolutionary suspension technology used in Formula 1 racing, a programme to prevent ideological extremism and intergroup conflict, a flower seed mix that is helping the UK’s bee population survive and flourish, software that creates unique music at the touch of a button, and a breakthrough in DNA sequencing technology.