Marketing and Communications

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Christian Pratt - Head of Marketing and Communications

Christian leads the Marketing and Communications team in its work to devise and deliver a strategic, integrated approach to expanding Cambridge Enterprise’s markets and serving its customers.

Christian’s focus is on ensuring that the expectations and needs of the University’s academics and researchers inform the scope and reach of an ever-more effective marketing mix. At the same time, Christian and the team are working constantly to showcase the world-class technologies and innovations available through Cambridge Enterprise, and to illustrate the wider benefits that knowledge exchange through commercialisation provides for society and the economy.

Christian has previously worked for a variety of consumer and business-facing organisations including Imperial War Museums, Rail Delivery Group, Avis and Prudential.

A graduate of the University of Southampton, Christian is a member of the Chartered Institute of Marketing and holds the Institute’s Postgraduate Diploma in Marketing.

Christian joined Cambridge Enterprise in 2017.


Please note that Cambridge Enterprise is not responsible for any form of admissions or marketing to students at the University of Cambridge.

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Catherine Aman - Press and Media Manager

Catherine is responsible for Cambridge Enterprise’s press relations and the Annual Review.

She was a magazine reporter and editor in New York City for many years before relocating to Cambridge.

A graduate of Brown University, Catherine has an MA in print journalism from Columbia University.

Catherine joined Cambridge Enterprise in July 2016.


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Helena Berry - Senior Marketing Executive (Industry)

Helena is responsible for marketing Cambridge Enterprise’s services to audiences beyond the University.

While supporting Cambridge Enterprise’s mission and company objectives, Helena develops and implements key strategies to engage with external organisations, public bodies, charities and stakeholders who are potential customers for the technologies, inventions, expertise and intellectual property available from the University of Cambridge.

Before joining Cambridge Enterprise, Helena was the Digital Marketing Coordinator for a leading heritage property developer and has also previously worked for a start-up technology company specialising in the Internet of Things and Machine to Machine connections.

Helena is a member of the Chartered Institute of Marketing and holds the Institute’s Level 6 Diploma in Professional Marketing with a digital specialism.

Helena joined Cambridge Enterprise in July 2018.


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Leila Guichard - Marketing and Communications Co-ordinator

Leila has 12 years of experience in varied roles providing high-level business support, primarily within the banking industry. Before joining Cambridge Enterprise, Leila was Business Support Manager/Executive Assistant to the Head of Banking at Private Bank, Coutts, in the City of London. Prior to this, she provided PA and Administrative support to a Senior Commercial Banker and looked after a portfolio of high net worth commercial clients within the media industry.

Leila joined Cambridge Enterprise in 2018, job-sharing the role of PA to the Technology Transfer team.

Leila Guichard
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Robert Ince - Senior Marketing Executive (University)

Robert is focused on implementing the marketing strategy for Cambridge Enterprise's University market which includes all academics, researchers and students working for or studying at the University.

Previously Events Manager and then Research Marketing Manager within Cranfield School of Management at Cranfield University, Robert worked to promote student recruitment figures for the MBA, DBA and PhD programmes. He was also responsible for a portfolio of management masters courses.

Robert joined Cambridge Enterprise in January 2017.

Rob Ince
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Ruth Jackson - Communications Manager

Ruth is responsible for managing communications for both Cambridge Enterprise's University and external markets. She also leads on staff communications. 

Ruth previously managed the PR and marketing for light therapy specialist Lumie. She has also worked for technology consultancy Sagentia (when it was The Generics Group) as well as the Institute for Manufacturing and the Cambridge Judge Business School within the University.

Ruth is a Chartered Member of the Chartered Institute of Public Relations and holds the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.

Ruth joined Cambridge Enterprise in August 2018.

Ruth Jackson
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Laura Roberts - Marketing and Communications Co-ordinator

Laura is responsible for marketing Cambridge Enterprise’s services across the markets. The Marketing and Communications Coordinator supports marketing projects as directed by the Marketing Manager and in line with our mission, the business objectives and marketing plan.

Laura has worked in a variety of marketing- and customer-facing roles, both within smaller institutions and the University of Cambridge. Her previous roles have given her the opportunity to assist at events in Europe and the US.

A graduate of De Montfort University, Laura has a degree in Performing Arts.

Laura joined Cambridge Enterprise in 2012.

Currently on maternity leave.

Laura Roberts
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Joanna Tramontin - Marketing Manager

Managing the marketing function of the team, Joanna is responsible for the promotion of Cambridge Enterprise's services to both University and external audiences.

Joanna has managed a variety of projects and programmes focused on raising awareness of our services and driving engagement with the University and the wider external community.

Joanna previously worked in the financial services sector. She is a Member of the Chartered Institute of Marketing and a Member of the Chartered Institute of Public Relations.

Joanna joined Cambridge Enterprise in 2004.


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Image: ‘The modern office‘, cropped, by Qian, courtesy Creative Commons via Flickr.